About the Author

Robin Smith

The author of Mapping Football’s Future is a lifelong serious football fan and cyber expert who brings a systems thinker’s eye to the game.

First published in 2008, his work sits at the intersection of football, technology, governance, and the future of sport. Rather than writing as an ex-player, pundit, or celebrity insider, his analysis of football is as a complex living system - shaped by risk, innovation, money, culture, institutions, and the people who love it.

Mapping Football’s Future is written for serious fans, football thinkers, coaches, journalists, academics, and curious supporters who want a sharper way to understand the game’s next chapter.

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