Privacy Policy

Last updated: 14th May 2026

This website is operated by Geldard-Smith Enterprises Ltd Trading As "Mapping Football's Future".

For privacy enquiries, contact: hello@mappingfootballsfuture.com

Geldard-Smith Enterprises Ltd, registered in England and Wales, company number 10739904, registered office: 61 Bridge Street, Kington. HR5 3DJ

1. Information We Collect

We may collect the following types of information when you use our services:

• your name and email address when you sign up for updates, download a free resource, or join the mailing list

• your name, email address, and message when you use the contact form

• technical information such as IP address, browser type, device information, pages visited, and how you use the website

• cookie and analytics information, depending on your cookie preferences

2. How We Use Your Information

We use your information to:

• send you the free resource or updates you requested

• respond to enquiries, including reader, podcast, media, and event enquiries

• send occasional email updates about Mapping Football’s Future, where you have opted in

• understand how people use the website and improve it

• protect the website from spam, misuse, or security risks

• comply with legal obligations

3. Lawful basis for processing

We process personal information under the following lawful basis:

• Consent — when you sign up to receive the free briefing, mailing list, or marketing emails

• Legitimate interests — to respond to enquiries, manage the website, prevent misuse, and understand website performance

• Legal obligation — where we need to keep records or comply with applicable law

• Contract — if you buy directly from us or request something we need to provide to you

You can withdraw consent to marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.

4. Who we share your information with

We may share information with trusted service providers who help us operate the website, mailing list, forms, analytics, hosting, payment processing, or security.

These may include:

• website hosting providers

• email marketing providers

• analytics providers

• form or CRM tools

• payment processors, if direct sales are offered

• professional advisers, where necessary

• legal or regulatory authorities, if required by law

We do not sell your personal information.

5. International transfers

Some service providers may process data outside the UK. Where this happens, we rely on appropriate safeguards, such as UK-approved contractual protections or equivalent data protection arrangements.

6. Cookies and analytics

This website may use cookies and similar technologies to operate the site, understand traffic, remember preferences, and improve user experience.

Essential cookies may be used without consent because they are necessary for the website to function. Non-essential cookies, such as analytics or marketing cookies, will only be used where required consent has been given.

You can manage or disable cookies through your browser settings or cookie preferences tool.

7. How long we keep your information

We keep personal information only as long as necessary for the purpose it was collected.

As a guide:

• mailing list data is kept until you unsubscribe or ask us to delete it

• contact form enquiries are kept for as long as needed to respond and maintain appropriate records

• analytics data is kept according to the settings of the analytics provider

• transaction records, if applicable, may be kept for accounting and legal purposes

8. Your Rights

Under UK data protection law, you may have the right to:

• access the personal information we hold about you

• correct inaccurate information

• request deletion of your information

• object to or restrict certain processing

• withdraw consent for marketing

• request transfer of your data, where applicable

• complain to the Information Commissioner’s Office

You can contact the ICO at ico.org.uk if you are unhappy with how your data is handled.

9. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

Website Terms

This website is operated by Geldard-Smith Enterprises Ltd Trading As "Mapping Football's Future".

By using this website, you agree to use it lawfully and not to misuse, copy, disrupt, or attempt to gain unauthorised access to the site.

All content on this website, including text, images, branding, downloads, and excerpts, is owned by or licensed to Geldard-Smith Enterprises Ltd, unless otherwise stated. You may not reproduce, republish, or commercially exploit the content without written permission.

The information on this website is provided for general information and promotional purposes. While we aim to keep it accurate and up to date, we do not guarantee that all content will always be complete, current, or error-free.

This website may include links to third-party websites, booksellers, podcast platforms, or media sites. We are not responsible for the content, privacy practices, or terms of those third-party websites.

For enquiries, contact: hello@mappingfootballsfuture.com

© 2026 Geldard-Smith Enterprises Ltd . All rights reserved.